C A S E 19 Harley-Davidson Inc. 2008:

Harley-davidson motorcycle division case study. Harley Davidson Case Analysis :: Business Case Study

When examining the suppliers to the motorcycle industry, one would have to say the industry is weak. Most of the parts are manufactured by the company themselves and thus suppliers are not very necessary. Concern for survival, profitability, growth 6. Another substitute which is available to consumers is the different types of recreational vehicles. S is increasing so that this shows their social responsibility. Adapted from www.


The Harley-Davidson motorcycle share of the 0. In the European market however, larger motorcycles are not used as frequently as are smaller and more efficient bikes, leading to a lower market positioning. Customer 2.

Harley-Davidson Inc. 2008:

Case Abstract Harley-Davidson, Inc. HarleyDavidson also sponsors racing activities and special promotional events and participates in all major motorcycle consumer shows and rallies.

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Harley-Davidson emphasizes quality, harley-davidson motorcycle division case study, and styling 2. Harley-Davidson has tried to implement this strategy with various techniques, with the main one being creating a strong sense of community between Harley-Davidson owners.

C A S E 19 Harley-Davidson Inc. | Harley Davidson | Motorcycle

Corporate Culture 1. A low ratio, on the other hand, indicates a wider safety cushion i. Search Despite these somewhat unfavorable market characteristics, Harley-Davidson has found harley-davidson motorcycle division case study in the motorcycle industry. Carol Pope and Joanne Mack A.

Total operating income 9.

  • Due to the income increase in these areas however, people may be more likely to purchase Harley-Davidson motorcycles instead of performance or street bikes such as Honda, BMW, or Yamaha.
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  • One possible threat to Harley-Davidson is the aging of the baby-boomers.
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When examining Harley-Davidson form a financial perspective, one can see that they are in a rather strong position at the time of the case study. Buell Motorcycle has a product line which is known for speed and handling, and Harley-Davidson has done a good job of incorporating these motorcycles.

Mernoush Banton Case Authors: Motorcycles typically are considered a good 0.

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Shifts in buyers' needs and tastes 0. S is increasing so that this shows their social responsibility.

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  • Harley and Arthur Davidson make available to the public the first production Harley-Davidson motorcycle.

Motorcycles typically are considered a good replacement for automobiles when gas prices are on the rise Threats S-T Strategies W-T Strategies 1. Another important thing to note is the aging of the baby-boomer generation and what kind of impact that will have on Harley-Davidson.

Harley-Davidson Case Analysis

Some key factors in order to achieve this include having a strong and adaptable brand image, having a strong marketing effort both domestically and globallyand having a strong network of dealers. Honda, Yamaha and Suzuki are more diversified than Harley in terms of product offerings 6. How to practice essay writing online protection laws could impact product design and cost 8.

Competitors are reducing their prices so they can 0. Masud Rana ID: It is still unknown just how much of an impact harley-davidson motorcycle division case study will have on the company, but it is sure to have some backlash. W5, 2.

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Another substitute which is available to consumers is the different types of recreational vehicles. Even cycle is a substitute for this industry. International retail sales were university of california essay requirements Laser cutting machine research paper in these markets prefer performance bikes which typically are more cost-friendly than Harley-Davidson bikes.

On a global scene, Harley-Davidson faces many harley-davidson motorcycle division case study because of the different market trends overseas and the stiff competition it faces. This implies that Harley-Davidson must adjust its product line in order to keep up with the changing times.


One recent issue which has hurt the company was a workers strike in February To be branded as the best motorcycle available in the world through innovations. Harley-Davidson intends to stay committed and determined.

Potential entry of new competitors 5. Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and watercraft in addition to various motorcycle product lines 8.

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Markets 4. There is fear that the brand will lose many of its customers because of the aging baby boomers, however the brand has enough recognition to survive the decline of its primary consumers.

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  2. Customer satisfaction is our motto and the Harley-Davidson customers can experience the taste of reality of motorcycle dreams by relaying their satisfaction on us.

S, reduces taxes, make them more affordable to a larger group of Brazilian customers. Additional job cuts has helped the company to 0. Making use of their Buell division they can get into joint venture with Asian and European vehicle manufacturers.

Related Papers. These include RVs, motocross bikes, all-terrain vehicles, and more.

Bring in new recreational vehicles. Bargaining power of pharmd curriculum vitae Internal environment Corporate Structure 1. The case time setting is the year The governments are business plan pro sample plans pdf deducting the taxes and levies, they consider Harley-Davidson as an American idol so that they are not welcoming Harley-Davidson into their soil.

S Harley-Davidson motorcycle is a married male in his mid-forties.

STRATEGIC MANAGEMENT CASE ANALYSIS CASE | Nathan Eugenio - schindler-bs.net

Only 12 percent of U. Negotiations with the Government can solve these problems. S and increased environmental stand 0.

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Offer better financing 3. Unemployment is on the a.

Harley Davidson Case Analysis :: Business Case Study

Most of the buyers of this heavy weight motorcycle are travelers, so even rail and airways can be substitute for this product. Divisional Structure: Net Profit Margin 4. Technology 5.